Are services intangible?

Services are intangible; that is, they can't be held, touched, or seen before the purchase decision. Because services tend to be a performance rather than an object, they are much more difficult for consumers to evaluate. Developing, pricing, promoting, and delivering services is challenging because the quality of a service is often inconsistent.

What is service intangibility?

Service intangibility means that the delivered services are non-physical. Therefore, the level of appreciation of its value, attributes, and outcomes are significantly low since they can only be experienced when they are bought.

What are examples of intangible services?

Other examples include psychotherapy or counseling services. The key here is that services rendered in this category are intangible. Information processing is the most intangible form of service, although it can be transformed into a tangible service output like reports, books, letters, DVDs, etc.